In this comprehensive course, you will dive deep into the revolutionary possibilities that generative AI offers for creative work. You'll learn how to use AI tools like Perplexity for precise research to capture trends and identify relevant content. From creating initial sketches to developing finished visuals and mockups, this course covers all stages of the creative process. You will also learn how to use generative AI to create naming, claims and brand identities. In addition, targeted search strategies and evaluation methods for the relevance and quality of search results are taught. This course is ideal for creatives and marketing professionals who want to expand their skills and increase the effectiveness of their projects through the use of AI. You will learn:

• Use of AI-supported search tools: Understanding and using AI search engines such as Perplexity for efficient and targeted searches.
• From sketch to finished visual: Using AI for the development of illustrations, styles and visualization of mockups.
• Creating naming and claims with AI: Using generative AI to optimize naming, claims and create a consistent brand identity.
• Targeted search strategies and critical evaluation: Development of strategies for targeted search and critical evaluation of the relevance and quality of search results.
• Integrating search results into creative projects: Organizing and effectively integrating search results into the creative and strategic work process.