This course provides a comprehensive insight into the role of generative AI in the creative industries. You will learn how GenAI is transforming design, media production and visual art by providing new tools for content creation and editing. The course will cover the underlying technologies, examples of applications and discuss the ethical and economic implications of GenAI. Participants will also explore the challenges and opportunities that GenAI presents for creatives. Ideal for anyone who wants to understand how artificial intelligence is pushing the boundaries of creativity and how it can be used safely and responsibly. You will learn:

• Generative AI basics: understanding the technology behind GenAI and its functions in the creative industry.
• Use cases of GenAI: Exploring how GenAI is being used in different creative disciplines such as design, media and art.
• Impact on the creative industries: discussing the economic, ethical and creative impact of GenAI.
• Opportunities and challenges: Assess the opportunities GenAI presents to creatives and the challenges it brings.