Explore the Basics of GenAI

Learn what GenAI is, its applications, and the significance of the EU AI Act. Gain foundational skills in prompt engineering and using ChatGPT assistants, while also discovering Claude as an alternative. Although we currently limit internal use to OpenAI Playground, we believe it's vital for you to explore broader possibilities.

  • 5 hours

    of video content
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➡️ About this Learning Path

This foundational learning path introduces the fundamentals of Generative AI, covering its applications, significance, and potential future impact. Starting with an overview of how AI works and its relevance across industries, the path also includes essential training in tools like ChatGPT, Claude, and advanced prompt engineering techniques to maximize AI's potential.

📚 Courses in This Learning Path

1️⃣ Generative AI: Fundamentals, Applications and Future Prospects

This course offers a comprehensive introduction to the world of Generative Artificial Intelligence (GenAI). This course is aimed at anyone who wants to understand what GenAI is, its revolutionary applications and how this technology is transforming industries and professions. From getting started with GenAI, to understanding how Large Language Models (LLMs) work, to a look into the future of GenAI, this module covers it all. Not only will you get an overview of the potentials and challenges associated with using GenAI, but you will also gain practical insights into various GenAI tools. The course is designed to give you the necessary tools to recognize and exploit the possibilities of GenAI and prepares you to succeed in an increasingly AI-driven world.
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2️⃣ Generative AI in the service industry

In the course, you will dive deep into the revolutionary world of Generative AI and discover how it is reshaping the landscape of the service industry. This comprehensive course is specifically designed for creatives, marketing and PR professionals who want to fully utilize the potential of Generative AI.

3️⃣ Introduction to ChatGPT

In this course, you will be introduced to the world of one of the most advanced conversational AI systems. This course is perfect for you, whether you are just starting to take an interest in artificial intelligence or already have some experience and want to deepen your knowledge. Step by step we will guide you through all the essential aspects you should know about ChatGPT.
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4️⃣ Prompt Engineering 2.0

In the Advanced Prompt Engineering for Language Models course, you will learn the most important basics and concepts of prompt engineering as well as the most relevant prompting methods (e.g. chain-of-thought and chain-of-density). We will also take a closer look at the concepts of “tokens” and “context windows”, as these are essential for in-depth prompt engineering. In the course, I will share my custom instructions in ChatGPT with you and we will look at an example of why it makes sense to configure them. Finally, there will be a short excursion into the topic of “problem formulation”, as this is becoming increasingly important as language models improve.

5️⃣ Introduction to Custom GPTs

This course introduces you to the world of Custom GPTs, teaching you their structure, application and the transformative power they have for business processes and task automation. From the basics to advanced techniques, you will learn to develop your own custom GPTs that are specific to the needs and challenges of your projects or organization. By the end of the course, you will not only have gained a deep understanding of the potential of Custom GPTs, but also practical skills in their development and deployment.
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6️⃣ Introduction to Claude

In this course, you will learn to understand and efficiently use Claude, an advanced Generative AI tool. You will get an introduction to its features, structure and how it differs from other language models such as GPT. We will show you how to use Claude for everyday tasks such as text creation, code generation and SEO. You will also learn how to use advanced functions such as Claude Pro and Slack integration. You will be introduced to the practical side of things using concrete use cases, such as automating LinkedIn posts and creating newsletters.