Unleash your creativity
From research and
ideation to text-, image- and video-creation with digital avatars.
A learning path for creative and marketing oriented people.
-
9 hours
of video content
➡️ About this Learning Path
This comprehensive learning path empowers marketing professionals to harness the power of Generative AI for creating and executing innovative marketing strategies. Starting with an overview of AI’s impact on the creative industry, the path delves into using tools like ChatGPT, MidJourney, and Stable Diffusion for content generation. It also focuses on ideation, crafting text, image, and video assets, and optimizing marketing workflows. Advanced SEO strategies, customer communication, and ethical AI usage are integral parts of this learning experience.
📚 Courses in This Learning Path
1️⃣ The Future of Research: Leveraging Generative AI for Enhanced Research
In this course, you will explore how Generative AI is revolutionizing creative processes. You will learn how to conduct efficient research, develop AI-supported visuals and optimize your branding. Learn how to use Generative AI to improve your projects.
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Write your awesome label here.
2️⃣ Creative Image Generation with Generative AI
Get to know the latest tools and techniques for image generation with Generative AI! From DALL-E to Midjourney to Adobe Firefly - learn how to create visual content, photorealistic images and creative assets for marketing and design quickly and effectively. Discover practical use cases, create virtual influencers, use our prompt library and take your creativity to the next level!
3️⃣ GenAI-Powered Ideation: From Concept to Creation
In unserem Kurs "GenAI Powered Ideation" lernst du, Generative AI von der Konzeption bis zur Kreation effektiv einzusetzen. Entdecke, wie du Ideen entwickelst, Trends analysierst und digitale Visuals erstellst. Der Kurs zeigt, wie GenAI deine Kreativität und Markenbildung verbessert.
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Write your awesome label here.
4️⃣ Video Creation – Using GenAI to Create Videos and Avatars
Discover the power of Generative AI in video production! Get to know leading tools such as LeiaPix, Runway and Stable Diffusion and create impressive animated videos and digital avatars. Practical applications and best practices will prepare you for the future of video production.
5️⃣ Overview of GenAI in Copywriting
In this course, you will learn how Generative AI supports creativity and helps to create customized content without falling into generic content. You will understand why Generative AI is not a replacement for human copywriters, but a valuable tool that complements human qualities such as empathy and audience understanding.
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Write your awesome label here.
6️⃣ GenAI and Text Creation – Tools, Tips, and Tricks
In this course, you will gain a comprehensive overview of the development and current status of Generative AI in copywriting. You will learn where GenAI is already being used successfully and what limitations exist, such as in the creation of long content or human tonality. The course will guide you through various copywriting tools such as ChatGPT, Claude and specialized platforms such as Writesonic and Perplexity.
7️⃣ Masterful Texts with GenAI: From Brainstorming to the Perfect Landing Page
In this course, you'll learn how to use Generative AI to create stunning copy for blogs, articles and social media posts. You will use ChatGPT as a creative writing coach to improve your content and generate great ideas. Topics such as creating blog posts, inspiring landing pages, cold emails and social media content will be in focus. You will also use techniques such as brainstorming, content recycling, researching with Perplexity and creating editorial plans. Finally, we will look at ethical aspects such as fact-checking, avoiding plagiarism and the legal framework for AI copywriting.
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Write your awesome label here.
8️⃣ The Future of SEO and Digital Marketing: Reaching the Top with AI
This course will show you how AI is revolutionizing the future of SEO and digital marketing. You'll learn how to develop innovative search strategies with ChatGPT and Perplexity, whether Artificial Intelligence Optimization (AIO) is the new SEO, and how to conduct effective keyword research. You will also dive into the creation of buyer personas, e-commerce SEO and ads for Google and YouTube.